How Survey Analytics Services Improve Business Decisions

Imagine hiring a new strategy, launching a new product, or even a new marketing campaign, just to find out later that they all missed the target. Survey Analytics Services remove the guesswork from these situations by streamlining the feedback from your customers and employees into actionable insights. Tendance Research has been helping US businesses cut through raw survey data for pattern recognition and preference articulation, and for the identification of revenue-generating opportunities and smarter solutions to business problems.

Why Tendance Research Services Are Worth It

To begin, traditional surveys gather information and feedback, which are then transformed into analytics and actionable insights. Businesses who develop these surveys with Tendance Research have documented that customers stay with their businesses 25% longer and that the businesses are able to make decisions 30% more quickly than before. Tendance Research is able to develop a thorough analysis of your data by the thousands of responses we receive that most of your competitors don't pay attention to.

Core Benefits for US Companies

·         Customer Insights: Identify the reasons customers depart (abandonment) or prefer a competing business

·         Employee Insights: Identify the reasons employees decide to remain with the business and to leave (turnover) before they spike

·         Market Insights: Pre-launch the game before the competitors with the pricing and/or business models to avoid costly test iterations

·         Predictive Analytics: Identify the expected outcomes of your marketing initiatives with the Net Promoter Scores

Main Service of Tendance Research

Survey Analytics Services are more than reporting. Tendance Research provides American SMBs and enterprises with customized solutions.

Data Processing and Survey Cleaning

Surveys are often messy, especially ones where respondents answer the survey and then move on to the next (more than 50% of survey responses contain missing elements or bias). Our proprietary survey data cleaning methods ensure accurate data (98% reliability) is yielded from all the noise.

Advanced Statistical Analysis

1.       Segmentation Analysis: Who loves/hates your product? (demographics, behavior)

2.       Trend Tracking: Customer sentiment from month to month

3.       Predictive Modeling: Churn risk, lifetime value

4.       Text Analytics: AI sentiment from open answers

5.       Custom Reporting Dashboards

Interaction Tableau/PowerBI dashboards adjust in real time. Executives have mobile insights; sales teams receive recommendations by customer.

Business Value of Actionable Insights

Data-driven companies (McKinsey) outperform their peers by 5-6x. Survey Analytics Services help analyze the gap between “what customers say” and “what they do”.

Proven Impact Areas

·         Marketing: Survey analytics resulted in Wendy's 150% growth by understanding Twitter preferences

·         Product Development: Slack prioritized features, using employee surveys, that drove $100M ARR

·         Customer Experience: Survey-driven support Zendesk improvements cut 22% churn

·         Tendance Research clients experience 40% average improvements in key metrics in 90 days.

·         Future Trends in Survey Analytics (2026+)

·         Automation and AI will revolutionize Survey Analytics Services.

Emerging Technologies

·         Real-Time Voice Analysis: Phone surveys with sentiment scoring

·         Predictive Customer Journey Mapping: AI to predict behavior based on survey responses

·         Blockchain Verification: compliant with survey data that can’t be tampered with in compliance-heavy industries

·         Zero-Party Data Goldmines: Customers enjoy sharing their preferences in surveys that have game-like features

Tendance Research is the leading in AI and natural language processing with the unique ability to reduce the time from weeks to hours while increasing accuracy by 35%.

Seamless Survey and Dashboard Integration

Beginning the integration process is as simple as a two-day wait

- Upload the surveys you currently use, or allow Tendance to design surveys for you

- Integrate your data sources (CRM, website analytics, social listening)

- Custom dashboards will be sent on a prioritized basis

Weekly executive briefings and detailed monthly dashboards will be provided.

Start Making Smarter Decisions Today

Analytics on your surveys is a necessity, not an option. Companies that ignore customer feedback are losing around 20-30% to their potential revenue. Tendance Research streamlines the process and provides the insights to propel your business forward.

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