Healthcare Market Research Insights for Life Sciences Firms

The fast paced nature of life sciences markets is affected by new modalities, tightening of evidence benchmarks, and ever present pricing pressures that can change launch plans in a matter of months. Healthcare Market Research aids life sciences companies in avoiding market entry assumptions, enabling teams to accurately target priorities, segments, messages, and evidence prior to heavy financial commitments. 

What insights deliver 

More accurate demand forecasting 

Research identifies the predictors of first adoption (patients, HCPs, payers, or employers), the “job to be done” that your therapy/device fills, and the most important unmet needs in the US. 

It aids in forecasting by blending qualitative factors (the reasons people choose) with quantitative measures (the number of people that choose). 

Enhanced evidence and claims strategy 

Legitimate consumer health and life sciences brands are under more scrutiny to provide support for claims, and therefore, to be more compliant, providing evidence, especially real world evidence (RWE) and empirical based surveys as opposed to opinion surveys. 

More and more, real world evidence (RWE) and real world data (RWD) are used throughout the product life cycle for trial design, post market surveillance, and market access. 

Essential services for life sciences industries 

Customized primary research with relevant stakeholders. 

The most effective programs include comprehensive surveys and deep interviews with US healthcare market research providers, and payers/access stakeholders that include patients and caregivers (when relevant) to identify and understand the adoption barriers and decision levers.

The studies assist the multiple functions of positioning, patient pathways, and channel strategy, using evidence, not guesswork.

Segmentation, pricing, and message testing

Segmentation elucidates what specialties, care settings, and subgroup of patients is most viable for entry into commercialization.

Message testing and pricing research provide value stories aligned to what buyers will approve and reimburse, reducing the risk of launching.

Why it matters now

The complexity of life sciences leaders has added AI-driven shifts and global uncertainty for 2026; resilience, and more rapid decision-making, become more critical.

The pressure on the industry to achieve greater efficiency in R&D and commercialization is also even greater, emphasizing how early market inputs can streamline the process and lessen disruptive adjustments.

Future trends to watch

An increase in AI-driven research operations

The rapid increase of AI in research will result in faster and more efficient data synthesis and pattern recognition.

More market access and trust through RWE

Increasing rwe helps to answer questions around compliance, and helps to monitor safety and effectiveness in the post-launch phase, especially in areas of high unmet need.It brings even more value to finding the most suitable research partner and designing a study than just “collecting feedback.”

Collaborate with Tendance Research

Tendance Research works across industries, providing full-service market research, including Healthcare Market Research, market quantitative research, B2B research, and consumer research on a global scale to aid strategic decisions.

If your team is planning to launch, expand, or reposition in the US, partner with Tendance Research to create a tailored research plan that validates demand, refines messaging, and fosters growth through conclusive and strategic support.

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